On many devices the bootloader is locked and you need to unlock it before being able to flash a custom rom or recovery.
If you forgot whether your device is unlocked already, check whether it displays "device unlocked" at the bottom in flash mode.
Unlocking the bootloader
On many devices where the manufacture is generous it is enough to enter
fastboot oem unlock
Others require you to enter a code.
fastboot oem unlock your-code-here
Huawei stopped distributing unlock codes. Tutorials telling you to go to some Huawei website, log in with a Huawei ID and sign the unlocking agreement to get a code will NO longer work. Not even contacting their support.
Some services claim to be able to unlock this device, but they charge money for it (e. g. DC-Unlocker charges 4€). Be careful and try to do research before giving any of these services your money!
Another option is to try brute forcing the code. This takes time and might not work